Why Service-Based Businesses Need A Podcast

I can't tell you how often I have been in a meeting with a service-based business and they don't know how to effectively market online.

"Have you ever thought about a podcast?" I would say. Then the look of "What is she talking about?" look? By the way, I love this look. It means they never thought about it, and I get to take this on a journey.

Hear me out. This is a way you can covertly create content. If you are sharing client wins and explain what you do. Features and benefits of your service can be explained in each episode, and it will start to attract the clients you potentially want to gain. This is not only great for your marketing strategy but also your SEO strategy,

Here's the thing. As all social media sites are the new search engines, so are the podcasts platforms. Check it out yourself. Look and search for your industry topics on all the platforms. Now do it on any podcast platform.

Our favourite SEO tool is https://answerthepublic.com/

You can type in any phrase about your business, populating key phrases that are likely used to find that topic.

With this type of information, you can easily set yourself apart from the competition.

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