Blog Post

Think You're Falling Behind? Discover How to Outshine Competitors in the New Year Without Comparison Anxiety!

Francesca Alexander • December 9, 2024

How to Outshine Competitors in the New Year Without Comparison Anxiety!

That whole comparison is the death of joy vibe... 


As we usher in a new year filled with both excitement and uncertainty, it's important to address a common yet often overlooked obstacle in the realm of business and career growth: the peril of comparison. Particularly in the fast-evolving sector of social media-based careers, where brand creators and business owners span all ages, comparison can indeed be the thief of joy.


The allure of social media often compels us to juxtapose our journey with others, especially when images of success and achievement are constantly highlighted. For entrepreneurs and creators, this can lead to undue stress and a skewed perception of success. It’s crucial to remember that each path is unique and not directly comparable to another's highlight reel.


Here are some tips to avoid the trap of comparison, particularly in the context of business and career goals in the new year:


  1. Set Personal Milestones: Instead of measuring your progress against others, define your own success through personal milestones based on your goals and capacities. This could mean aiming to increase your engagement rates by a certain percentage or planning to launch a new product line by the end of the quarter.
  2. Celebrate Small Wins: In the ever-competitive social media landscape, it's vital to celebrate every small win. Whether it's gaining a new client, improving your content quality, or even just refining your brand voice, acknowledging these victories can boost your morale and keep you motivated.
  3. Focus on Learning, Not Just Earning: Concentrate on acquiring new skills and knowledge pertinent to your field. For social media strategists and content creators, staying updated with the latest platform algorithms and marketing techniques is crucial. This focus diverts attention from comparison to personal and professional growth. The money is a natural result.
  4. Utilize Constructive Feedback: Instead of dwelling on how others might perceive your business, seek constructive feedback from trusted mentors or peers. This can provide actionable insights and foster improvement, steering you clear of unproductive comparisons.
  5. Mindfulness and Reflection: Regularly engage in mindfulness practices and reflect on your journey. This helps maintain a clear perspective and alleviates the anxiety that often accompanies comparison.


Remember, in the world of digital entrepreneurship, where brand creators range from enthusiastic teenagers to seasoned business owners, the key to sustained joy and success lies in focusing on your own journey, not someone else’s destination. By embracing this mindset, you can navigate the uncertainties of the new year with confidence and creativity, ensuring that comparison does not steal your joy but fuels your journey forward.


Not sure how to do this and need advice. Book in a discovery call and lets catch up. 

Calendly Link
By Francesca Alexander January 10, 2025
Workplace friendships often promise camaraderie and support, but are they always beneficial?
The Devil Wears Prada was 19 years ago in 2025.  
That would make Andy Sachs 42.
By Francesca Alexander January 7, 2025
The Devil Wears Prada was 19 years ago in 2025. That would make Andy Sachs 42. What advice would she give in 2025?
By Francesca Alexander November 25, 2024
5 Physical and Mental Signs You’re On the Verge of Burnout from Social Media
More Posts
Share by: