How To Optimize On Linkedin

How to Optimise on LinkedIn

Before I get started with the main topic, I want you to download Asana – it’s a free tool for your business and is absolutely what we use for our paid social media clients. On an upcoming podcast, I’ll go through step-by-step how to use it, and it could be absolutely game-changing for your business. 

Why LinkedIn is important for your business 

Why it’s essential to have a strong message on LinkedIn is because everyone from your industry, colleagues, competitors, potential clients and partnerships are all on LinkedIn, so floating about and hoping something that you’ve randomly posted sticks is not the way to go about it; you need to be thinking strategically with your messaging. What we have seen a little now is a rise in people jumping off of Facebook and onto LinkedIn, and you might notice that some of the LinkedIn posts that you see actually resembles a lot of what you would see on Facebook; sometimes, this kind of post lands and it’s really cool but LinkedIn is primarily a place for Thought Leadership and business-related conversation, but we can see that changing. 

The Social Justice Movement on Social Media 

The change we are seeing on social media with the social justice movement is being brought over onto LinkedIn from individuals and businesses moving over from Facebook, and overall, this change is for the better, especially when we are looking at social justice. People getting into and engaging more with education pieces. One of my pillars is social justice in the workplace, and LinkedIn is a great social media tool to become and demonstrate thought leadership on your content pillars which builds into your more comprehensive strategy instead of just flicking and sticking content and it not landing.

Why engage with thought leadership on LinkedIn? 

As a business, you need to decide what is important to you and what topics you want to discuss and engage on the broader conversation – LinkedIn is a social platform, so your direct contacts and broader will be able to see what makes up your business/brand. Your team, colleagues and even board members should be part of the strategy for what belief system you adhere to, what your “why” is and what kind of change or impact on society should be. 

How to Demonstrate Features & Benefits on LinkedIn 

If you are a service or a product business, you will want to consider one of the pillars being on features and benefits – this is the feature of this particular service or product and the help of the service or product. For instance, if you have a skincare product, the features will be key ingredients, and the benefits are the impact on your skin. It’s all about how you can add a texturised palpable sort of feel to a product when you’re demonstrating it. Service-led industries are killing it on linked in because we can really connect with the feelings the feature/benefit part of it a bit quicker than we can with products. 

SEO-centric

As a social media agency, we totally get that sometimes working with social media cowboys, there is a loss of control over social media – that isn’t how we work. We work as a true partnership so you can get on with running your business, and we can do what we do best. We pride ourselves in doing education with our clients, and a big topic we educate on is SEO. 

As an SEO centric social media agency, we make sure that your business registers and is indexed on Google so that it is search engine optimised, and we work with you to educate you on social media and why certain things are important so that you can make informed decisions on going forward with your social media strategy. 

The other upside to working with us is that if you are a small business with a team, we can build up your SEO and presence in a way that you can continue to be consistent across all of your content pillars and have the momentum to post constantly and consistently for 6-12 months to register, especially in New Zealand, 

Landing with an audience

In order to really resonate on social media with an audience, you need to produce compelling and – real content, and one of the best ways to do this is to get in front of the camera every once in a while. Despite any hesitancy you might have, if you speak from the heart, you’re honest about what you’re going, your intentions are great, and you know it’s in alignment with what your message is, you’ll be absolutely fine. Don’t spend loads of time changing your image or worrying about how you look, of course, make sure that you’re well-groomed and lighting is always helpful when you’re representing your company but don’t overthink it; I actually make loads of goofy faces when recording, but I try not to look directly at my face, just focusing on the spot next to the camera and it all works out!

How to Overcome Tall Poppy Syndrome 

One great thing you can do is to record content when you are out and about, especially when it is a service-based business, and I think it’s crucial for people to put videos out there consistently and to shake things up. If you’re going to go on a walk down to Kohi Beach Cafe and grab a cup of Allpress coffee, show that experience while you’re talking about a topical piece that is beneficial to your business if it’s a service or if you’re a product-based business talk about the week that you’ve had, talk about some of the successes you had especially if you’re a kiwi where there’s a bit of a tall poppy situation happening still (this almost comes up in every conversation I have with a business associate or colleague). Suppose I want to get myself out of thinking this way. In that case, one of the things I do is to think about needing to make a video about a particular topic because it is going to benefit the business in the long run if we keep talking about our services and what we have to offer; you don’t have to be the best salesperson, but if you are properly alive and sparkly when you’re talking about something then it will do amazing things. 

Finding Keywords

I will give you two links that will help you find keywords because sometimes you can be in your industry for 1520 years. Your set of keywords in your head will not match the nasty algorithm that’s on Google, and it won’t match the algorithm on any other social media platform, and I think that’s something that we just need a little bit of help with sometimes. Using the right keywords can elevate what you’re doing and get your voice out there. Getting your service out there will amplify your social media presence. I want you just to kill it on social media and make sure that your brand stands out! 

ADD LINKS! 

Bonus Checklist 

I want you to go to the link that’s in the description field and download the PDF that we have made for you – it’s a critical checklist for how to optimise on social media that you can check off all of the tiny elements that you need to do to really boost your presence and make sure that you have good strong clarity in your message. 

LinkedIn is an underutilised resource in New Zealand, and we should absolutely be using it! So I’m here to help you; if you have any questions, just DM me on any social platform @francescahustles, you can also email me Francesca@socialglobalgrind.com, and I hope to see you or hear from you soon.