What Social Media Channels Should I Be On?

What Social Media Channels Should I Be On?

If you are new to running a business or are just starting out, you’ll be sure to wonder what social media channels you should be using – this is a great question and we’ve put together some more that will help form your social media approach. 

These key questions will help shape what your business’s social media will look like: 

Do you have any channels set up already? 

If you do, either personal or business, have a think about how you’re using it and if it is actually serving you. It could be that you initially set up a Facebook page for your business but aren’t actively engaging with it and it has run out of steam; if this is the case, have a think to see if it is worth reviving or if you need to delete and start afresh – definitely take note of any followers and try to get them to move over to your new social media platform ahead of the change. 

Where are your customers? 

Look at your ideal customer and their habits, what social media are they using? Will they be likely to engage with your business on this type of social media? By taking a pragmatic approach to this you can engage in the conversation where your customers are looking to be engaged with. 

What message do you want to get across? What format will help this? 

Some social media like LinkedIn will be better for more professional types of communication that help to build authority, whereas, for product-based businesses, you could engage more with video-formatted content like reels on Instagram or TikTok to help reach your customers. 

What do you enjoy using?

If you are running your social media you have to think about what you enjoy. It is a reflection of your business and should align with the values you’ve chosen to represent it. If you are currently using Facebook but actually don’t use it in your personal life, but use Instagram constantly, then perhaps it is a sign that you would be better served using social media that you enjoy and works for you. 

You don’t want social media to be taking up all of your time, you already have a business to run! There isn’t a clear answer to what social media you should be using, but by reflecting on what you enjoy using and more importantly, your audience and the type of social media that they actively engage in, as long as you can commit to having a consistent presence on whatever channel you use, you’ll be sure to succeed!