Blog Post

The Power of TikTok

Francesca Alexander • December 10, 2023


The Rubix Cube Guy Sparks a TikTok Revolution with Jack Harlow's "Lovin On Me


Have you seen the Rubix Cube Guy video? Search TikTok if you have yet to see it. I showed Lola from Social Global Grind this video, and we captured her reaction in this week's podcast. 


In the ever-evolving world of social media, TikTok remains a powerhouse for setting trends, and recently, a new sensation has taken over - all thanks to "The Rubix Cube Guy" and Jack Harlow's catchy tune "Lovin On Me." This 300-word blog dives into the heart of this viral phenomenon, unravelling how a simple video can ripple across the digital landscape, influencing millions.


The Birth of a Trend

It all started with a creative spark from "The Rubix Cube Guy," a TikTok user known for his quirky and engaging content. In his latest viral hit, he blends his Rubik's Cube-solving prowess with the rhythmic beats of Jack Harlow's "Lovin On Me." The result? A sensational video that not only showcases his talent but also perfectly encapsulates the song's lively spirit. This unique combination of music and skill caught the TikTok community's attention, inspiring a wave of creativity across the platform.


TikTok: A Catalyst for Viral Hits

TikTok's magic lies in its ability to transform ordinary content into viral sensations. The platform's algorithm, favouring engaging and original content, propelled "The Rubix Cube Guy's" video to stardom, illustrating the symbiotic relationship between music and social media trends. This phenomenon highlights the power of TikTok in amplifying a song's reach, showcasing how a single video can significantly impact a track's popularity.


There is no sure-fire way to create a viral video that is why trial and error is so important. Who knew this would take off?


Community Engagement and Creativity

The trend sparked by "The Rubix Cube Guy" encouraged TikTok users to unleash their creativity. From hilarious parodies to awe-inspiring displays of talent, the community's response to the trend was a testament to the platform's diverse and inventive nature. These user-generated videos not only added layers to the trend but also created a communal space for sharing, connecting, and entertaining.


The Bigger Picture

This trend exemplifies the profound impact of social media on modern culture and marketing. Artists and brands are increasingly recognizing the power of TikTok trends in shaping public perception and driving engagement. As we continue to witness the rise of such trends, they serve as a reminder of the dynamic and influential role social media plays in our lives.


"The Rubix Cube Guy" and his viral take on "Lovin' On Me" demonstrate the extraordinary potential of TikTok to set trends, unite communities, and influence the music industry. It's a digital era where a single video can start a revolution.




Listen to Episode 78

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