The Gig Economy

The Gig Economy: Is It Time to Go Out on Your Own?

Stepping into the world of freelance can be thrilling yet daunting, especially in social media management. Like a freshly graduated doctor with little business acumen, venturing solo requires more than just expertise in your field—it demands savvy client management skills. Here are five essential tips to help you maintain control and set yourself up for success:

1. Set Clear Priorities and Office Hours: Clearly communicate your working hours to manage expectations. Let clients know these are your primary hours for meetings and calls, but outside these, your focus is dedicated to content creation and strategy.
2. Establish Boundaries: Inform clients about your availability for calls and texts, possibly ending business communications at 4 PM each day. Setting these boundaries upfront helps manage expectations and prevents burnout.
3. Use a Client Contract: Clarify the terms of engagement through a contract. Opt for project-based pricing to avoid billing surprises, detailing the number of hours, posts, and the total cost upfront.
4. Automate Out-of-Office Notifications: If weekends are your downtime, use out-of-office notifications to inform clients when you’ll be unavailable and when you’ll return.
5. Streamline Content Approvals: To keep things moving with type A clients, consider having them pre-approve batches of content. This allows you to work efficiently while respecting your work-life balance.

Excited about mastering client management? Stay tuned for our upcoming program, Social Collab, tailored for new entrepreneurs like you in the social media space. This series will dive deep into effective client management strategies to help you thrive independently.