Meta Adds More Reels Creation Options in Instagram and Facebook

Remixing Reels on Instagram - What does this mean for your social media strategy? 

We’ve spoken a lot this year about how Meta is slightly panicked about the popularity of TikTok and they are completely focused on how they can remain relevant to consumers if they can’t currently be ahead of the curve. Leaning into the short form video trend, Meta has added a couple of new ways to create video content; firstly, they have added ways for users to remix content into Instagram Reels - think of the TikTok reaction videos/ duets, as well as adding being able to create Reels from your existing videos inside the Creator Studio. 

What is Remixing in Reels? 

Currently, some IG users are being offered a Remix for Photos option for when they are posting static images; this enables users to be able to use your feed content within their own clips - users can download and reuse your content for anything they want, which could be good for some people, but for other creators might not be so good - luckily you can switch off this option. 

Why have they introduced Remixing Reels to Instagram? 

Users can now remix any video they want in the app, which will give way more points of inspiration and content creation with users responding to other content or doing their own take on it in the app instead of going elsewhere - Reels are gaining popularity and makeup 20% of all time spent on the platform. 

How can Brands use Remix for Reels? 

For any brand or business, it is always great to see how you can jump on new features and trends; for this one, you could invite remixes for people's thoughts on new products or services, announcements and events - users will be able to respond quickly by using your reel clips in their own video. We will have to see how it goes but this way of getting your community or audience to interact with your content could be a great way to boost your engagement. 

How to create Reels in Creator Studio: 

This one is a little more straightforward - users can now create reels in the creator studio by remixing their current videos into shorter clips. This will likely encourage users to stay within the app and convert more people into creating Reels which is ultimately where they want to go. 

Meta have given a strategic overview recently which has really highlighted how much focus it is putting on making Reels a priority on Facebook due to the amount of time spent consuming short-form video content. Tom Alison, Facebook’s App Chief, said:

“Today’s genre of (the) public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video, and we’re focused on integrating Reels in Home, Watch, In Feed Recommendations, and Groups.”

What do Reels mean for businesses? 

More reels, everywhere. Reels are being integrated in every consumer touchpoint as part of facebook’s strategy to remain relevant and move with the consumer trends. This trend in consuming short-form video content is here to stay so the quicker you start integrating it into your social media strategy, the better. 

If you’re feeling a little lost and that you could do with some help on how you can start creating Reels, arrange a call with Francesca now. Click the calendly link on the right.