Instagram or TikTok?

We have seen incrementally how Instagram has been taking on TikTok like features over the last 2 years and now is flooding our feed to feature videos only. Which begs to ask the question why are we on Instagram when they are clearly failing? In fact the whole Metaverse has been declining in so many aspect one would have to ask is this an ROI (return on investment) worthy network?

Here is what we know about TikTok

Is TikTok outperforming Instagram?

TikTok hit 1.5 billion downloads, and is still outperforming Instagram.

Research shows that TikTok has an edge over Instagram’s Reels.

As for a big brand perspective let's look at Justin Bieber's performance results on TikTok versus Instagram.

Justin Bieber posted the same dance challenge on both platforms. On Reels he gained roughly 4.8M likes, translating to a 3% engagement rate. On TikTok he received 9.5M likes for a 49% engagement rate.

If we just compared data on various levels we can clearly see that TikTok is in for the win.

What about adverts?

Facebook, Instagram (Meta) has proven it self to be clunky with numerous glitches and has proven to be percarous. With the added frustration of absolutely no customer support Meta has proven to be a dodgy "cross your fingers" investment.

The safer choice for social media adverts are stable platforms like Pinterest and LinkedIn. LinkedIn has changed in the way we see it as a new and trusted version comparison to Facebook while Pinterest has been the secret weapon with building SEO (search engine optimisation). Both important platforms that are amazing for social business development.

How do I show up on TikTok as a business?

The big relief is that you do not have to dance on TikTok. In fact if you see any of the NZ/ AUS morning shows dancing to TikTok trends it has been proven to be a bit cringe. Which brings me back to my core advice to businesses. Show up as you would in front of a potential client. Authentically.

Ideas of how to show up on TikTok Include:

1. Explainer videos. Think of how CNN and BBC present on social media. Still imagery with words as an overlay.
2. One on One's. Talk to your audience from an expert in your field perspective.
3. Share and demonstrate. Products or services should show feature and benefits to your service.

As you can tell I think TikTok is the best use of your time. But before your assign this to the junior in your office book a free session with me.

Why? Because brand reputation matters. Even if the younger colleague or family member knows how to use TikTok it doesn't mean they should. Your brand is worth taking seriously. You wouldn't hire a intern to file your GST it should be the same with your brand.